We built SleepBase because we lived it

Like many parents, we hit the wall. The kind of exhaustion that makes you forget what day it is, where you left your phone, and whether you already made that cup of tea that's gone cold on the counter.

So we did what desperate, sleep-deprived parents do — we found a sleep consultant. And she changed everything. Within weeks, our daughter was sleeping through the night, and we felt like functioning humans again.

But as we went through the process, we noticed something. Our consultant was brilliant at the clinical work — understanding our daughter's sleep patterns, building a plan, supporting us through the tough nights. But she was drowning in admin.

The intake was a patchwork of Google Forms and email threads. Notes lived in WhatsApp messages. Protocols were Word documents attached to emails. Progress tracking meant us sending voice notes at 3am. She was spending as much time on admin as she was on actual consulting.

We started talking to other sleep consultants and heard the same story everywhere. Talented practitioners running growing businesses, held back by fragmented tools and manual processes. Women building impressive practices on pure grit, but hitting a capacity ceiling because every new family meant hours more admin.

SleepBase started as a conversation: "What if there was one platform that handled all of this?" One place for intake, assessment, protocols, family logging, and reporting — branded to each consultant's practice, with AI to handle the heavy lifting that doesn't need clinical judgement.

We've built SleepBase alongside practising sleep consultants from day one. Every feature has been shaped by their real workflows, real frustrations, and real needs. This isn't a tech platform looking for a market — it's a solution built from lived experience, for people we deeply respect.